Home should be a respite from the pressures of the outside world. Now, IKEA is aiming to make taking care of yourself a little easier, thanks to its latest collection.
Called HJÄRTELIG, the collection hopes to inspire people to take a moment to reconnect with themselves and nature through simple materials and durable, useful pieces. Designed by Andreas Fredriksson and Maja Ganszyniec, HJÄRTELIG uses sustainable cotton, rattan, linen, cork and solid pine for their appearance, texture and even scent to "appeal to the senses and help us to feel grounded," states a press release.
The collection comes at a time when people are finding it hard to be present at home, due to the inability to switch off work and technology, and the nagging feeling of FOMO if you are able to unplug, according to IKEA's 2017 Life at Home report. So pieces that encourage a moment of pause, like their first ever line of yoga accessories, are included. There are straps ($3.99), blocks ($12.99/2 pack), and even a bag ($14.99) so you can namaste at home or at class.
Possibly the smartest piece in the collection is a solution to a problem that nearly everyone has: the dreaded bedroom clothes pile. Enter: IKEA's bench with clothes rack ($79). "Here you can hang clothes for tomorrow and clothes that you don't want in the wardrobe or thrown in the laundry. Under the bench you can store your nice shoes ‒ and try them on seated," says Ganszyniec.
Flexible pieces mean furniture is module, and platforms can be used as tables, or for sitting or sleeping with the addition of linen covered cushions. Small storage is thoughtful, whether as a dish for trinkets, a conical cloche, or amber-hued jewelry organizers.
Not to leave smell out of the equation, there are a pair of scented candles, as well. "HJÄRTELIG scented candles have a herbal tone with ginger, orange and patchouli that changes the atmosphere in your room," says Ganszyniec. "The small glass jars also have lids so that you can keep in the scent if it gets too intense."
HJÄRTELIG is arriving in IKEA USA stores in April.