IKEA Paris Métro Takeover

IKEA Paris Métro Takeover

Annie Werbler
Mar 12, 2010

We're quite fond of IKEA around these parts, but check out how the company courts home shoppers in Paris.

They've built living room setups in four Parisian subway stations, giving riders a comfy spot to wait for the next train while testing Ektorp and Kalstad sofas. The installations will be around for two weeks. So creative and fun — similar to the DC Metro takeovers by IKEA! Reason number 3,527,901 why we love IKEA.

Via: Ultra Maly

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