IKEA Replaces Seats with Beds in Moscow Movie Theater

IKEA Replaces Seats with Beds in Moscow Movie Theater

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Tara Bellucci
Dec 15, 2014
(Image credit: IKEA)

If you were in Moscow last week, you could enjoy the latest releases all snuggled up: IKEA replaced the stadium seating at a new movie theater with bedroom sets for an ad campaign. Sadly, yesterday was the last day, and the theater is returning to normal.

Ikea replaced a movie theater's seats with beds for an advertising campaign | The Verge

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