IKEA Trading Photography for 3-D Imagery

IKEA Trading Photography for 3-D Imagery

Tara Bellucci
Aug 23, 2012

Is your 2013 IKEA catalog dog-eared with inspiration? There's a chance that might not be an actual photo. This year, 12% of the Swedish retailer's images for web and catalog are 3-D drawings instead of photography, and they're striving for 25% next year. Check out the first link after the jump, and see if you can pick the real from the rendered.

In other news, tour East Hampton gardens this weekend, and Trump has a new bedding line. See the headlines after the jump.

IKEA's New Catalogs: Less Pine, More Pixels | The Wall Street Journal
Hamptons Havens Open for a Day | The New York Times
Trump Home releasing bedding with Downlite | Home Accents Today

(Image: IKEA via The Wall Street Journal)

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