While everyone was ogling at the new PS 2017 collection that debuted last week, IKEA also released another line, a collaboration with fashion designer Kit Neale. SPRIDD is full of bright colors and bold patterns, and is inspired by youth culture and music.
The SPRIDD collection features pieces that are lightweight and meant for an on-the-go lifestyle—think dorm living and music festivals. There are tents, travel mugs, towels, duffel bags, bean bags, paper lanterns, posters, stickers, and colorful storage. "You can just pick them up and chuck them in the car, on the bus, the train or the plane. This is a collection to be moved," says Neale. "Youth is a chaotic period in people's lives, and maybe the most important. It sets us up for life."
Each of the four designs are loosely inspired by a different style of music. "I think most of us have experienced the meaning of music when it comes to shaping our identities and for a sense of belonging," says Henrik Most, Creative Leader at IKEA of Sweden.
Neale is not afraid of color and pattern, and that comes across in the design."[His] designs and prints are all about youthful energy, attitude and fun. It's been an exciting process, and we're super happy with the outcome," says Most.
"We want to bring smiles to people's faces," Neale adds.
This isn't the first time IKEA has worked with a fashion designer. Last April, they revealed their debut fashion collaboration with menswear designer Katie Eary called GILTIG. Most says, "In many ways, fashion designers create a toolbox that helps us create our own identity and how we want to be looked upon. Here we, as a furnishing company, can definitely learn a lot."
The limited edition SPRIDD collection will be available in stores and online in February.