IKEA’s Newest Fashion Designer Collaborations Might Be Its Edgiest Yet
More news coming out of Älmhult from IKEA’s annual Democratic Design Day has us excited for the future of fashion meets furniture. The Swedish retailer announced its latest collaborations with fashion designers and we have some sneak peeks at the upcoming collections.
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First up is the OMEDELBAR collection from Swedish fashion activist and stylist Bea Åkerlund. You’ve most likely seen her work before: She’s styled music royalty like Madonna, Lady Gaga, and Beyoncé, including the looks for four of the videos from Queen B’s 2013 self titled visual album.
OMEDELBAR, which translates to “immediate” in Swedish, is a collection that “exudes courage and originality—like Bea herself,” and “will include statement pieces for your home that can enhance or elevate a look, just like personal accessories,” according to statements from IKEA.
With this collection, “we celebrate individuality and encourage young people to go their own way,” says Karin Gustavsson, Creative Director, IKEA of Sweden. “Bea is a great role model and a proof of a fearless attitude and hard work can take you where you want.”
From what we can see from supplied photos and a video IKEA posted on Instagram, OMEDELBAR will include a “B” marquee light, lip shaped pillows, a top hat vessel, and what appears to be a 3D printed, hand shaped wall hook.
The collection is set to launch in March 2018.
Åkerlund isn’t the only collab from the fashion world this time around. IKEA is also working with American streetwear designer Chris Stamp on SPÄNST, a collection that “brings crisp freshness and sporty materials to home furnishings.”
Pieces from SPÄNST were on display at the IKEA Festival at Salone this year, and include a shoe/skateboard rack, a freestanding clothes rack, a counter height glass-topped record table, and a metal mesh wardrobe.
“The SPÄNST collection is an attempt to reach young people by looking at home furnishing products from a slightly different angle,” Stamp tells IKEA Today. “As a fashion designer, I know that people want to show other people the clothes, shoes and accessories that they have. Why spend $300 on a pair of sneakers and hide them in the closet?”
“This collection will enable people to store and show their belongings at the same time. It’s a new mindset and I hope that the minimalistic design, inspired by modern lifestyles will be a fresh addition to the IKEA range.”
SPÄNST hits IKEA stores in May 2018.