Imogene + Willie is proof that Nashville has more to offer than honky tonk and barbecue. This brick and mortar shop is the dream of husband and wife duo, Carrie and Matt Eddmenson. Part retail space, part workshop — a place to make and sell what they do best — designing custom jeans. But while the denim and leather goods may play center stage, the swank interior provides the ideal backdrop.
Once you walk through the door of Imogene + Willie, you feel as if you've entered into a different era. Their story takes you back to a time when crafts were honed and handmade, quality goods were the norm. The shop is housed in what was once an old gas station — and while it has been impeccably transformed — the space still purposely drips with evidence of its former life. Rusty metal cabinets, wire bins and an old wooden ladder offer up storage while the concrete floors are softened by a cowhide rug. At the entrance, a well-loved leather couch greets you while paper patterns sway from the ceiling. Worn metal signs, flags, vintage bikes and mounted animal heads continue the Americana theme, decorating the walls and ceiling.
On your right you have the workshop, a place where pattern makers and master sewers work amidst the sea of industrial sewing machines. On the left side of the store, you'll find their custom jeans, boots and vintage wares artfully arranged against the dark and moody walls. The glossy orange chandelier lends a bright pop of color to the space in addition to illuminating the oversized mirror.
If you prefer whiskey and a beat-up pick-up truck over martinis and a sports car, then make sure you visit Imogene + Willie the next time you're passing through Tennessee. Whether you're in the market for a new pair of jeans or you just want to check out this carefully curated space for yourself, I highly recommend it!
Images: Kimberly Watson