Instagram Closet Shopping: The New Way to Buy Children's Clothes Secondhand?

Instagram Closet Shopping: The New Way to Buy Children's Clothes Secondhand?

Lauren Pavao
Nov 29, 2012

Parents looking to affordably keep their children looking fashionable may have a new and unexpected source: Instagram. Closet shops are accounts held by creative moms seeking a quick and simple way to get rid of their children's gently used clothes, and they seem to be gaining popularity on Instagram. Sellers have the convenience of not paying a percentage like they might at a consignment shop or on eBay, and buyers can shop for great prices simply by checking their feeds.

Most of these closet-clearing Instagram users, like @ohhadaleelee and @shoprainemonet, run their shops the same way: by posting a picture of the item with a short description and the price (which usually includes shipping), then emailing a PayPal invoice to the first commenter. Some shops even run daily specials or drop prices periodically, so if you follow these users be sure to check your feed often.

The only catch seems to be that there is no common hashtag for the photos, so finding listings or shops can be tricky. (Though many shop owners do comment on others' listings and have the word "shop" or "closet" in their account names, so finding one shop can lead to finding others.)

Tell us what you think about this Instagram trend. What experiences have you had with shopping these users' closets? Have you tried this yourself to declutter your own closets?

(Images: 1. Rashel, @shoprainemonet. 2. Heather, @ohhadaleelee.)

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