iPads Used in Fashion Display at Issey Miyake Store

iPads Used in Fashion Display at Issey Miyake Store

Mike Tyson
Jan 7, 2011

We're always impressed when we see a new and inventive way of using the iPad. We've shown you iPads built into kitchen cabinets, as a GPS unit, or a portable portfolio. This time we see the iPad used in a new Tokyo store for Avant-garde designer Issey Miyake who is no stranger to mixing technology with his designs.

Miyake's new Tokyo store was made to sell his newest line, "132 5. Issey Miyake" which in it of itself is carefully conceived through technological processes. We think his website describes it best,

"The process by which the clothing is made is groundbreaking, using a mathematical algorithm: first, a variety of three-dimensional shapes are conceived in collaboration with a computer scientist; then, these shapes are folded into two dimensional forms with pre-set cutting lines that determine their finished shape; and finally, they are heat-pressed, to yield folded shirts, skirts, dresses etc."

Not only are these high-tech garments impressive, but their display beautifully emulates their intricate construction. Each piece is accompanied by an iPad which features an interactive environment where the audience is able to see the detailed process of the piece's construction and unfolding from a 2 dimensional to 3 dimensional object while they view the final outcome hanging before them.

We're impressed by this usage of the iPad as a means of quickly educating customers in an attractive and accessible way. There is a broad possibility of storeowners using these tablets as a new means of augmenting whatever products they're trying to sell — there might be a nice possibility for a winery or some other specialty store providing in-depth history and descriptions of the wine to the customer. We continue to look for examples of iPads or other touch tablets break new ground both in a personal or commercial environment so please feel free to send us what you find if we have not yet covered it.

[found at Spoon-Tamago]

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