Is Bed Bath & Beyond Really Killing Their Coupons?

Bed Bath & Beyond announced this week that they’re launching a new version of their loyalty program, and it just might mean the end of the ubiquitous 20% coupon the retailer is known for.

Currently in beta, Beyond+ costs $29 a year and gives members 20% off every single purchase in store and online, plus free standard shipping. If the membership program takes off, it could be Bed Bath & Beyond’s way of ditching the coupon for good.

The 20% off one-item coupons are hurting the retailer’s bottom line, and have become to feel more “like a given instead of like a special treat,” wrote Sarah Halzak in the Washington Post last year. Plus, you can use more than one at once, saving up a bunch to get 20% off your entire purchase.

“If the test of the program is successful, it could usher in a time when BBBY stops or limits the distribution of its free coupons,” UBS analyst Michael Lasser noted in September, according to Business Insider.

So for now, the big blue coupons will still stuff your mailbox. Cherish them while they last.

• Bed, Bath and Beyond may be ditching the best thing about shopping there | Business Insider