Is Urban Outfitters Totally Missing the Mark?

Is Urban Outfitters Totally Missing the Mark?

Arlyn Hernandez
Mar 7, 2017
(Image credit: Urban Outfitters)

Home decor is an incredibly tactile thing. Your sofas, your sheets, your pillows, your throws: all things you touch basically every day, which, at least for me, means I want to be pretty sure it actually feels good before I bite the bullet and make a purchase. I'm not against online shopping in the least (my UPS guy can attest to this)—in fact, I celebrate it—but there are some things you wish you didn't have to cross your fingers about before clicking "buy".

I'm not the only one, either. Last month, we launched our Apartment Therapy Sofa Squad (check it out if you're on the hunt for a comfortable sofa), where we asked our readers to throw out some suggestions for stores they wanted us to visit in order to test out their sofas. The AT community cried out for UO; after all, the brand's furnishings are affordable, perfectly sized for urban living and very, very stylish...they're also available exclusively online. They're the perfect blend of laissez-faire boho, glam and what I like to call California Cool (beachy, laid-back, cool-kid style).

They offer bedding and bath, furniture, (really good) lighting, art, décor, rugs and draperies—it's a full-blown home goods-a-palooza, except, well, you can't really find any of it in their stores. Sure, there's the occasional pillow, rug and tapestry on display. If you're lucky and live in a big city (unlike myself), you might even see a chair! But for the rest of us suburbanites, we're hankering for more. Or, at least I am.

If UO had a stand-alone, brick-and-mortar home decor store, it'd absolutely be one of my first stops when on the hunt for…anything. Am I wrong here? How am I supposed to know if their Adeline Storage Sleeper Sofa (in that luscious sapphire blue) is suitable for lounging and sleeping? Is the Lantana Printed Tufted Rug as silky soft to the touch as it appears online? Oh the pains of seeing "Online Exclusive" etched above the product name. Urban Outfitters, do you hear my cry?

Let's take a look at some of the pieces that mock me with said "Online Exclusive" markings, shall we?

See this pillow? With it's pretty, perfectly on-trend tropical leaf print? Online exclusive.

And this part mirror, part ladder leaning beauty? Online exclusive.

No bad days? Maybe if I could drown my sorrows going aisle by aisle in a stand-alone UO Home store. Until then, no promises.

This caned cabinet and rug, if only I could experience it in person. If only…

Oh, but wait, this fantastically bohemian rattan hanging chair…you guessed it: Online exclusive.

Until there comes a time when I can cross the threshold of a UO Home store (I'm willing this to happen, people), I'll just keep virtually window shopping, crossing my fingers, and clicking "buy".

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