Jeff Andrews' Interpretation of the New Traditional Style

Jeff Andrews' Interpretation of the New Traditional Style

Marcia Prentice
Apr 19, 2011

Jeff Andrews was recently named one of the new traditionalists by TRADhome. When I think of traditional design, I think of an interior that is formal and mature. The new traditional design is not what I would expect and is drawing interest from younger clients. Since Jeff was named the New Traditionalist, I asked him to define this new style and share what he loves most about the aesthetic.

I included a few pictures from Jeff's portfolio to serve as an example of the New Traditional design.

Apartment Therapy: Have you always considered yourself a traditional designer?

Jeff Andrews: Not really. I would say my work comes from a traditional base, but I don't like to play by traditional rules. I love all periods and styles of design and never like to be tied to one label.

Apartment Therapy: Are there any particular colors that define the new traditional style?

Jeff Andrews: Color is such an important element of design, but I can't say I follow color trends. Personally I am using a lot of pastels and grays lately. I don't know if that defines new traditional, but I love it!

Apartment Therapy: What are the major defining elements of the style?

Jeff Andrews: Originality, confidence, risk, commitment, and comfort

Apartment Therapy: What types of clients are drawn to this particular type of design?

Jeff Andrews: Everyone! People want to live in an environment that is beautifully composed, while remaining livable and attainable.

Apartment Therapy: What do you love most about the new traditional style?

Jeff Andrews: New Tradition is about how perfect imperfection can be! It is not about pedigree or labels, but about interesting choices that are personal and fresh. I think everyone has New Traditional in them.

Apartment Therapy: What are your favorite sources for new traditional furniture and accessories?

Jeff Andrews: Vintage, vintage, vintage. 1st Dibs is amazing as well as local antique malls and shops. As far as new items go, I think Restoration Hardware and Ralph Lauren are doing a great job of creating accessible, well designed pieces for almost any interior.

MORE: Jeff Andrews

Images: Tim Street Porter

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