Jet, the e-commerce start-up designed to take on Amazon (and acquired by Walmart in 2016) has another big name in its corner now: Apple. Starting on Wednesday, May 9, Jet is an authorized reseller of Apple products.
The Apple experience on Jet is designed as a "store-within-a-store," where you can buy apple products like iPads, HomePods and laptops. Apple accessories, as well as the full line of Beats By Dr. Dre, will also be available for purchase.
To celebrate the launch, Jet is offering bundle deals that can save you up to $200 off your purchase. The bundles are for Apple watches, laptops and the iPhone X. You can see all the deals here.
While box stores like Best Buy and Walmart are authorized resellers, it's worth noting that Amazon's own authorized reseller page is sparse–you can get Mac computers, accessories and Beats headphones, but not much else. All other Apple products, notably ones that compete with Amazon products like Kindle Fire (iPad) and Echo (HomePod) are available through third-party sellers on the marketplace.
Because Jet is a direct competitor to Amazon, it also offers a sprawling array of goods, from dish soap to beauty to furniture and appliances. This also makes the Jet Apple store one of the few places you can pick up a new iPad along nearly every household essential including, in some markets, groceries.
The Apple store is just one way that Jet is setting itself apart from Amazon. Jet has no membership, but offers free shipping on all orders on site over $35 with free returns. (Many products qualify for free two-day shipping when you hit the $35 minimum as well, and have a "two day shipping" logo on product images.) Jet also touts its 24/7 customer support by phone on all orders as well, since it is the sole fulfiller of orders placed on site. Whether that will be enough to compete against Amazon in the age of Prime perks that range from TV shows to the ability to book a cleaning service remains to be seen.