Joa's Quirky Cool Maisonette

Joa's Quirky Cool Maisonette

Liezel Strauss
Jul 28, 2010

Name: Joa Studholme
Location: West London
Size: 2500 square feet
Years lived in: 15

When Farrow & Ball recently invited us to the home of their color consultant, we jumped at the opportunity, it was the chance to visit a magician of color! Joa lives in this quirky nest with her husband and two teenage kids. We arrived just as they were about to leave for holiday and we experienced a family home in action with lists, ironing, packing and the excitement/chaos that a holiday brings. It was wonderful to experience the space in action — it was very clear this home is very bold, creative and styled, but also extremely comfortable and supportive of the family's needs.

Joa zoned the rooms beautifully with different floor colors and the transition from one room to another is striking and effective. She also managed to combine style and humor in a wonderfully refreshing way, with bold cheeky pieces of art displayed amongst classical pieces. There are so many ideas in this home that anyone can apply and we especially like the painted headboards. When asked, her face lights up and she adds, 'I can change it every week!'. This and so many other examples of her creative problem solving have made her a hit with clients and her headboard idea is extremely popular with boutique hotels in the UK. Joa is a passionate, creative soul with so much energy — it is not surprising she dreams of a world full of color. If Joa is the president of that world we want to live there too!

Apartment Therapy Survey:

Inspiration: Travel and family

My Style: Eclectic

What Friends Say:Its very full of 'stuff'

Favorite element: The painted floors

Biggest Indulgence: The lights

Proudest DIY: Creating a garden from a concrete yard

Biggest Challenge: The dark, dark hall

Dream Source: When our children are architects and designers

Best advice: Do what YOU want to do – don't follow fashion


Kitchen Hardware: Buyers & Sellers

Kitchen Furniture, Bedroom Furniture and Stairs: Sam Riley, email:

Lighting: Mostly Tom Dixon

Paint: Farrow & Ball

Rugs and Carpets: Anthony Thomson

Desks and tables: Le Corbusier

Art: Editions Alecto

Beds: Inherited

Thanks Joa!

Images: Liezel Strauss

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