Internet giant, Google is involved in a variety of project. From internet search to mobile operating system, Google is anywhere and everywhere. Its latest foray into the mobile space comes in the form of a new feed aggregator, the Google Currents. Google currents aims to combine the design sense of Flipboard with the efficiency of feedly, while putting its own stamp on the category.
The first step after opening up Google Currents is the familiar Google sign in screen, where any changes to your feeds are saved to the clouds. Opening Google Currents home screen on a smartphone reminds us another reader app that we saw last week, Flipboard for iPhone. The top section consists of a changing cover, with the feed thumbnails listed in grid forms on the bottom.
The app itself is beautifully designed, and in our opinion, it could rival the design of Flipboard. Similar to Flipboard, featured sources are treated specially in their design. Not only are there full length articles, on the iPhone, the first few pages features sections that are laid out in a familiar magazine or newspaper feel. Clicking into a section will bring up headlines under that section. The stories are presented as a list when using a smartphone, making Currents much easier to use for those looking for efficiency.
On a tablet, Currents is much more similar to Flipboard, where every story is laid out beautifully across the screen in a magazine-like layout. Where Currents beats out Flipboard in efficiency is the reading list feature. While readinga feed, pressing on the open book symbol at the bottom left of the screen will bring up a pop up menu with a list of all the recent stories. This allows for a quick switch between stories and avoid having to flick through pages just to get to the story you want. The same function is replicated on the smartphone version for continuity.
Currents is a great hybrid for those who are looking for the design of Flipboard during their casual reading but having the efficiency of a traditional aggregator for business. It is also a great choice for those that are in the Android camp, as Flipboard is a iOS exclusive app. We are a little confused as to what Google was doing with two RSS reader, with the Google Reader app having existed for a long time. But we definitely like the alternative to Flipboard and seeing Google put more focus on designing great apps that are friendly to the eyes.