KitchenAid Announced Their Color of the Year, And It’s Tropical AF

published Mar 9, 2018
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This weekend I’m heading to Chicago for the annual International Home + Housewares Show, where I will get to see all sorts of new blenders, coffee makers, kitchen tools, cleaning supplies, and more. (I’ll be writing about the best of what I see, so be sure to check back early next week!) Like clockwork, this show is also when KitchenAid typically reveals their newest colors for stand mixers. This year, however, the company gave us all little preview.

The company announced Thursday its plan to reveal a new “Color of the Year” each year. The color will be featured across a select line of countertop appliances — not just the stand mixer.

(Image credit: KitchenAid)

And the 2018 Color of the Year has already been announced (before the trade show even starts!). The color is … Bird of Paradise.

“Bird of Paradise embodies the lush, tropical paradise, an escape from the everyday, and boasts a spirit of exploration inviting the passionate maker to take on any culinary adventure,” a press release explains.

The new color will be available in the following KitchenAid countertop appliances:

  • Artisan Series 5 Quart Tilt-Head Stand Mixer (available in April)
  • Artisan Mini 3.5 Quart Tilt-Head Stand Mixer (available in April)
  • 5-Speed Diamond Blender (available in April)
  • 3.5-Cup Mini Food Processor (available in July)
  • 2-Speed Hand Blender (available in July)
  • 5-Speed Ultra Power Hand Mixer (available in July)

Buy a stand mixer in a different color: KitchenAid Artisan 5-Quart Stand Mixer, from $300

More on Stand Mixers

What do you think of the color? Would you want the full range? Just the stand mixer? None of it? Discuss in the comments below!

This post originally ran on Kitchn. See it there: KitchenAid Just Announced Their Color of the Year