Korean Pop Color: Interiors from Girls' Generation Videos

Korean Pop Color: Interiors from Girls' Generation Videos

Sarah Coffey
Oct 29, 2010

Girl's Generation is the South Korean version of the Spice Girls — they're a pop group made up of 9 foxy ladies with names like Yuri, Yoona, Tiffany, and Jessica. Their new video, "Hoot," was recently released on YouTube and it's rapidly earned over a million views. When I stumbled across it, I was immediately drawn in by the technicolor sets and slick interiors (the music...not so much).

In "Hoot," they're all dressed in Bond girl outfits and shot against shiny backdrops, including pink and gold metallic rooms with trim molding and mirrored panels. It's a combination of the 1960s mod look, Victorian details, and sparkly teenie-bopper style. If you want to check out the interiors but skip the song, click through the screenshots above.

Their earlier video for "Gee" imagines them as mannequins who come to life in a closed storefront, and it's got a candy-colored, suburban mall look.

In the video for "Oh," they're college girls who dance, party, and cheerlead. Sets range from a colorful dorm loft to a 1980s-style locker room to a very synthetic-looking football field.

For more info on the band, check these links:

Girl's Generation | Wikipedia
Factory Girl Reality TV Show with Girl's Generation | Wikipedia

Screenshots via Hoot by Girls' Generation

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