The data collected by our social media networks — and how it's used, for better or for worse — is having a major moment in the news this week. But on the positive and helpful side of those Big Brother analytics, tracking each and every one of our social interactions, browsing habits, and general usage of their platforms, LinkedIn was able to put together their third annual, definitive list of the top companies all around the world where people have shown they want to work right now.
Editor in chief Dan Roth said in today's announcement that "from Starbucks to Spotify, the 2018 LinkedIn Top 50 Companies represent the companies where professionals most want to work across the U.S. — based on the actions of LinkedIn's more than 546 million professionals, over 146 million in the U.S. alone."
Companies were chosen by compiling data that including job listings (both on LinkedIn and elsewhere), the number of people who are viewing those jobs and applying to those jobs, as well as the number of people potentially researching those jobs (by tracking non-employee views of company profiles and views of current employee profiles for a particular company), as well as retention numbers for companies where are people staying for five years or more. (Read the full methodology here. LinkedIn and parent company Microsoft were excluded from the rankings to keep things objective.)
While tech companies like Amazon, Alphabet (Google's parent company), Facebook, Salesforce, Tesla, Apple, Oracle, and Netflix dominated the top ten, the full top 50 list for the U.S. also includes some innovative leaders in hospitality, real estate, small business, and sports — like Airbnb, WeWork, Square, the NBA, and JLL.
Interested in seeing where people in other countries want to work? LinkedIn also put together lists for India (#1 Directi), Germany (#1 McKinsey & Company), France (#1 LVMH), the UK (#1 ASOS), Canada (#1 TD), Australia (#1 PwC), and Brazil (#1 Itau Unibanco). Follow the conversation from the companies, and current and former employees, themselves on Twitter and LinkedIn using the hashtag #LinkedInTopCompanies.