Vintage Logos as Historic Preservation

Vintage Logos as Historic Preservation

Lise Harwin
Jul 30, 2008

As a native Portlander, there are lots of places from our youth -- Quality Pie, the X-ray Cafe, Metro on Broadway, Brasserie Montmartre -- that are now long gone. Even the 50's Kupie Cone sign that sat blocks from our home disappeared to make room for a Starbucks. But an article in the paper this week gave us new inspiration for historic preservation. Read how below the jump...

The Oregonian highlighted Vintage Roadside, a company that makes t-shirts emblazoned with the logos of long-forgotten hotspots of the '40s, '50s and early '60s. From motorcourts to drive-ins and roller rinks, the designs evoke old memories and keep alive locations that have since been bulldozed. Owners Kelly Burg and Jeff Kunkle take this seriously… they've set up a fiberglass A&W family in their own backyard and donate a portion of their proceeds to the National Trust for Historic Preservation.

But as much as we like the tees, particularly the one for Portland's own Tik Tok diner, we really love the idea of historic preservation by logo, modified for our own home. We envision a collection of tiny framed logos from some of our favorite not-forgotten places -- think more '80s than '50s. Lined up in a kitchen (for restaurants) or office (for other businesses) we think this is a great way to document our own life and love of our hometown. Sure, finding the logos won't be easy, but we echo Kelly and Jeff's feelings: "With everything new and places being torn down, you lose your connection to the past. And…that connection is important for stability, for identity."

Check out more classic signage on Vintage Roadside's Flickr here.

Images: Vintage Roadside, Vintage Roadside, Scout Seventeen

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