Lonny is Live! What Do You Think?

(Image credit: Apartment Therapy)

Lonny, the much-anticipated reincarnation of Domino‘s ideals went live yesterday &mdash and I just about hit the computer screen with my eyeballs in excitement. “Our mission is to reopen the doors of accessible design,” reads the opening statement. What are your first impressions?

Rubie Green’s Michelle Adams and photographer Patrick Cline co-founded Lonny. The first issue features former Domino Editor-in-Chief Deborah Needleman‘s country house and the apartment of Design*Sponge‘s Grace Bonney.

The mission also states that the online format frees the magazine from page limits. Indeed, there are 195 pages to flip through. (And with that number, the index is most helpful.) I do wish I could flop myself onto the sofa and lazily flip the pages while eating cookies, but I appreciate the online pioneering spirit. Those with a color printer and lots of ink can print the mag, if desired, but I think I’ll read through each issue online, and then print out the pages that inspire. Is this the 3.0 version of tearing pages out of magazines?

Reading the long features feels like having an afternoon chat over tea with a best friend. I appreciate the refreshing conversational quality of the writing in a world full of snappy, too-trendy writing.

Overall, I have a new magazine crush, and it’s Lonny. (Domino lives!). My only criticism is with some typos I found &mdash as a writer, what can I say? I make typos too.