Look! Apartment Inspiration at Urban Outfitters
It’s no secret that Urban Outfitters’ home goods collection is targeted to younger apartment dwellers, but we liked this photo for its rather more realistic portrayal of apartment life. It’s always struck us as highly unlikely that college students could afford the high-ceilinged, brick-walled, wood-floored backdrops for a lot of their furniture…
…but this 70s-era white-walled box with a stone tile floor looks a lot more like what we could afford while we were in college. Heck, what we can afford now.
We know the job of retailers and their advertising firms is to sell the fantasy of apartment life, but when it comes to trying to figure out how a piece of furniture is going to look in your space, that fantasy can quickly turn into resentment when that boxy couch only looks good with 15′ ceilings.