Look! Heineken Store's Sleek Interior Design

Look! Heineken Store's Sleek Interior Design

Sonia Zjawinski
Aug 13, 2008

Now we always thought the design aesthetic of beer was neon signs, beach babes, and potato chips. Heineken has just proven us wrong...

The Amsterdam store was designed by Tjep, a Dutch design firm, who dreamt up the interiors for a series of six(!) buildings. The visual idea was to create a space that evoked the sense of pouring yourself a glass of extra cold Heineken.

The entire store is lit by LED based lighting (the first commercial space in Europe to be entirely LED). The floors are made of a new material which features an abstract graphic representation of ice cracks and a large watermark. Throughout the buildings there are speaking mirrors and 3D TV screens! [via Dezeen]

Photos: Tjep

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