By now, it's likely that we're all very diligent about reading food labels, avoiding things we deem unhealthy for our bodies and the planet. So be on the lookout, because the corn industry is trying to convince consumers that, "Sugar is sugar," and wants to rename high fructose corn syrup with a much sweeter moniker. Think we'll fall for it?
Consumers have become hyper-aware of the omnipresence of HFCS in the food system; the industry's reliance on the chemical has been in the spotlight in recent months. It doesn't tend to fit into healthy or green standards, and some food companies have begun eliminating it from their products (Heinz ketchup comes to mind).
But now, the Corn Refiners Association wants to shed the bad rap with a new name for HFCS: corn sugar. Their argument? "Sugar is sugar." Read more about it here, on the Huffington Post.
What do you think? If HFCS is rebranded, will you still avoid it?
And do you think average consumers who may have paid attention to seeing "high fructose corn syrup" on a food label will be diligent if its listed as "corn sugar" instead?