The Apt designed this incredible apartment for Cindy Gallop, the chairwoman of advertising giant BBH. They had to convert the locker rooms of the first YMCA in the US for this and she didn't have time to inspire them with her vision. She told them at night, she wanted to feel like she was in a Shanghai nightclub.
To this, the Apt replied: "What if you lived inside a lacquered Chinese box?". The client was intrigued enough to go ahead with their proposal. They wouldn't add any walls, just a network of two-track curtains which could be used to make rooms on-the-fly. The only request by the client was a display feature for her 300 pairs of heels that Ms. Gallop cherishes. They are displayed in their own light box along the width of the apartment.
This is a great example of taking a somewhat simple space and adding complexity to it with design. It looks fabulous. The home theater room in integrated into a library and looks plain awesome. The idea of combining the two is really well done in this apartment. Naturally, the giant HDTV helps to make the screen visible far.
If this isn't enough to convince you, you can check out the Notorious B.I.G.'s video of Nasty Girl, featuring P Diddy, Usher, Pharell and Nelly which was shot in Ms. Gallop's apartment.
Cindy Gallop's Apartment in Notorious BIG Video
Cindy Gallop at TED