Margaret Russell on Reinvention

Margaret Russell on Reinvention

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Mat Sanders
Oct 21, 2011

At the recent Fall Market at New York City's Decoration and Design Building, Architectural Digest editor-in-chief Margaret Russell opened with a lecture on "The Power of Reinvention." Touching on everything from shooting interiors to looking your best, Russell shared her thoughts on staying relevant in an ever-changing creative industry.

Read the highlights from Editor at Large after the jump.

Margaret Russell on the AD's change of direction in interior photography:

Our shots truly capture what the interior looks like in real life. One of my favorite things about looking at these pictures is seeing the detail and personality in each individual space...But even with five people and a great digital camera, you still don't always get the shot you want.

On using the internet:

If you don't have a website, you need to get one!" she said. "Google has changed our lives forever. Even my dry cleaner has a website now. Make a Facebook fan page and sign up for a Twitter account.

On looking your best:

This may sound vain, but if you're going to be at an event or are even just shooting a picture for your website, have your hair and make-up done! It matters, because it is on the Internet and that stays forever. You want to be proud of how you look and proud of your business.

Read the full post over on Editor at Large.

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