Mark Ejnes - Booth #15

Mark Ejnes - Booth #15

Nancy Mitchell
Sep 19, 2012

Design: AboutFaceClock
Materials: Powder coated steel

Pitch: "The AboutFaceClock — one part ingenious, and two parts playful — hangs on a wall, corner or ceiling, and faces any direction. You decide."

"A standard flat clock is typically in the center of a wall for overall visibility. If, however, you wanted it near the corner, or on a ceiling, or train-station style, you'd need a clock that could hang at different angles and be easily changeable. This design allows for all of that. And because there are no numerals, the clock can be rotated and still work by simply adjusting the hands. Four magnets on the face denote the 12,3,6 and 9 to help orient the clock for any particular angle.

The clock has 72 holes on back and uses a custom-designed mounting bracket. To change clock positions, there's no need to move the bracket. Just re-hang it on different slots, re-set the time and switch the magnets. Or, simply use it as a desk clock.

The angular form, the way it mounts, and the minimal aesthetics, elevate this simple clock into a hanging sculpture that casts different shadows for any different position. Made in the US from a single sheet of laser-cut, hand-formed and powder coated steel."


Designer: Mark Ejnes
Link: Motatoe Design
Location: Santa Monica, California


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About Design Showcase 2012: Every September we celebrate the best new creations for the home. We're hosting a select number of independent designers, makers and creatives from around the world, giving them some precious real estate and watching them pitch their wares. Our panel of judges and editors along with our general body of readers will select a few exemplary exhibitors for special mention.

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