Marketing Small Homes

Marketing Small Homes

Jonathan B.
Jan 31, 2008

How about this real estate strategy: tell people that what you're selling is really, really small! We think it's brilliant and refreshing. Everyone knows what "cozy" means in a real estate listing, anyway...

The pitch continues, "living small is not just good for the environment, it's good for you." We were glad to see that it's not just a pitch: these small units are also very well-designed, with storage where it counts, kitchens that can actually be cooked in, and plenty of windows: they'll feel expansive. What small means, of course, is location-dependent: these units are being built in Portland, Oregon, where a larger house is an affordable choice for many, and recently built condos tend to have a lot of space. At less than 600 square feet, these are definitely on the smaller side.

We particularly like the office nook near the kitchen area of this floor plan. If you're using the computer at the dining table, it's nice to have the rest of the stuff you need nearby.

We also like that a few square feet have been given up for an in-unit washer and dryer: nothing makes your home feel more inadequate than hours spent in a laundromat.

CYAN/PDX has a nifty website -- look around for more floor plans and images. The building is designed to be LEED Gold certified. With starting prices around $200,000, by most standards, they're inexpensive, too.

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