“MARTHA living” becomes “martha LIVING”
Speak softly and carry a small stick. While many may not have noticed, Martha Stewart’s Living September issue hit home delivery and newstands last week with a major cover design change. With the future of the company very much in mind, Martha Stewart’s name has been redesigned smaller and out of the way of the main title, LIVING. (this image removes Martha altogether – it is from a corporate email we recieved).
While we can understand that certain changes are necessary in order to create a brand that is not solely dependent on Martha’s name, just how far do you think this will go?? This juggling of typeface seems silly. Good or bad, Martha is the heart of this enterprise, and you ain’t going to get the blood pumping without the heart…. MGR