Minimalist LEGO Ads Return to Their Origins

Minimalist LEGO Ads Return to Their Origins

Elisabeth Wilborn
Mar 22, 2012

Just when we thought the conversation about minimalist posters in children's rooms was winding down, LEGO's come out with a new well-designed, thoughtful campaign by the Jung von Matt agency. It's a welcome return to the legos of lore that encourage imagination, rather than dictate to it. Can you identify all the cartoon characters?

It seems LEGO is doing an about face in response to the Lego Friends backlash. It's nice to see a return to the plain bricks that can make anything. Let's hope this is a sign that they will now be easier to find.

(Images 1-4: LEGO Advertising Campaign by Jung von Matt; Image 5: 1981 Lego Ad)

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