Perhaps the sweetest, most pure thing since seeing the neighborhood kids frolicking in the joy of an open hydrant sprinkler for the first time each summer, the Museum of Ice Cream has teamed up with Target for two collections that celebrate the return of the sold-out interactive event this June.
Building excitement in advance of its return to Manhattan—where the iconically Instagram-era interactive art gallery first began in 2016—Museum of Ice Cream (MOIC) has teamed up with Target nationally to debut the latest concept, The Pint Shop, with an ice cream line and a kids' collection collaboration for Target's Art Class line, available exclusively at stores around the country.
The notoriously sold-out, rainbow-palette, signature Museum of Ice Cream events—where you can swim in pools filled with trillions of sprinkles, swing on ginormous cherries, lay in rooms looking up at thousand-banana mobiles, pose with life-size unicorns, and more childlike wonder—have welcomed over one million visitors around the world and created over a billion social media impressions globally, including posts from celebrities and their families.
Over the past two years, Museum of Ice Cream has expanded exponentially from its first New York pop-up to open additional locations in Los Angeles, San Francisco, and Miami. Founder and creative director Maryellis Bunn was coined "the Millennial Walt Disney" last year by New York Magazine, thanks to her vision that's filling "all the storefronts left empty by technology with fantasy play spaces that look great on Instagram."
Art Class, the line of kids' clothing, accessories, sporting goods, and luggage inspired by the Museum of Ice Cream, is available in Target stores and online starting June 3rd. The pastel-hued, sprinkles- and gummy bear-printed confection of a collection channels the aesthetics of early '80s charm jewelry and "celebrates the accessibility and democracy that ice cream brings," according to a press release. Items range from graphic visors, sunglasses, pins, lanyards, socks, fanny packs, baseball caps, and scratch n' sniff tees (under $10), to Kid Made Modern DIY kits, clothing, swimsuits, jewelry, and lunch boxes (under $20), as well as big-ticket items like roller skates, skateboards, and luggage ($39.99 to $59.99).
For New Yorkers and those visiting Manhattan this summer, The Pint Shop pop-up experience will open its doors in the Meatpacking District on June 6th, and is free and open to the public six days a week on a first-come, first-served basis (limited by capacity). If you don't want to leave it up to chance, there are a limited number of paid reservations for exclusive tasting experiences available on the Museum of Ice Cream website.
But if you can't make it to NYC for the newest MOIC experience, Bunn and her team have also partnered with Target to debut The Pint Shop on July 8th. The debut line of real-life pints of edible ice cream will include signature MOIC flavors from the events, Piñata and Sprinkle Pool, and new additions called Vanillionaire, Chocolate Crush, Cherrylicious, Churro Churro, and Nana Bread. For more details, check out the official announcement from Target.