The Brand Behind One of Our Favorite Towels Has a Gorgeous New Beach Collection — Plus More Launches We Love This Week

published Jul 16, 2021
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Credit: Kassatex

Here at Apartment Therapy, we’re always testing the best home products we can find and keeping an eye out for new launches from all of our favorite brands. Whether it’s new colors being added to our favorite bedding lines or limited-edition releases from cult-favorite kitchen brands, we’re here to share the latest and greatest! We know it can be hard to stay on top of what’s new, so each week we’ll be sharing a few of our favorite launches here with you — alongside some of our more in-depth reviews about these brand new products and gadgets. This week’s lineup is jam-packed with new items from the likes of Brooklinen, KitchenAid, and Kassatex to name a few. Keep reading to learn more about our favorite launches of the week and shop them below!

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was $80.00

Just in time for summer, Kassatex released three new beach towels: the DuCap Pool towels, Amalfi beach towels and, our favorite, the Maui beach towels. While each release features a fun blend of summer colors, we're loving the reversible look of the Maui towels which is inspired by endless summer sunsets in Hawaii. One side of the towel features smooth velour while the other side is decked out in plush, absorbent terry. Plus, you can save 20 percent sitewide with our exclusive code APT20.

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Attention, Parachute fans: One of your favorite sheet colorways is now available in sateen, too. The addition of the customer-favorite dusty rose color "blush" is just one of three new exciting color launches from the brand! You can also pick up these sheets in the brand new fawn color and shop the brand's bath line in one of their most popular colors, "terra." This hue looks amazing in the waffle towels and robes.

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While the world is slowly opening back up, chances are you're itching to add some new travel essentials to your collection. The Packable Carryall is Away's new lightweight travel tote bag (made with water-resistant nylon) was thoughtfully designed to be the ultimate travel companion. It has the ability to expand and accomodate all of your on-the-go items and can be folded into a zip pouch for easy storing. The Packable Carryall might just be the item you won't want to leave home without.

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Looking for a unique wedding gift? You're in luck: Homesick just launched a new wedding collection! Featuring three fun new scents — Bride's Bouquet, Black Tux, and Just Married — this collection is a great way to celebrate your favorite couple's day. We're especially loving Bride's Bouquet's wonderful blend of Scarlet Rose, mandarin, citron heliotrope, jasmine, eucalyptus, willow, sandalwood, and vanilla. And if you'd like to gift the whole collection as a bundle, you can do that do, too.

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Bed Bath & Beyond
was $90.00

Boho lovers can now get their fix from Bed Bath & Beyond thanks to its new line, Wild Sage. Home to dozens of gorgeous boho-chic home accents, we're particularly loving this stylish floral comforter. Accompanied by two matching pillow shams, its bold floral pattern is sure to make your bed a statement piece. Plus, it has a 100 percent cotton shell, ensuring you'll have a breathable sleep. Win-win!

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Bed Bath & Beyond

After decades of selling top brands in every home category, Bed Bath & Beyond also launched their very own collection of stylish and super-affordable items for the home, aptly named Simply Essential. One of our favorite releases is the Simply Essential Microfiber Down Alternative Comforter. Already a customer favorite, it's a great all-season comforter that provides just enough warmth for summer nights and can be layered with a coverlet or quilt during the winter.

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It's not every day that KitchenAid announces a new stand mixer. The iconic kitchenware brand just released Light & Shadow, a chic new limited-edition mixer that features a matte, sand-colored boat and comes with an eye-catching studded, black bowl (if that's not your jam, you can instead opt for the stainless steel bowl). Representing the idea that inspiration can strike at all times — whether day or night — this stunning stand mixer is sure to become a conversation piece in your kitchen.

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was $300.00

If you're in the market for a new rug, check out Quince's new Peri rug collection. Each rug is expertly hand-tufted by artisans in India, making them inherently unique. The best part? The fibers used in this rug are made from recycled plastic bottles that are highly durable and resistant to shedding and stains. We love this eco-friendly perk.

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was $69.00

Inspired by traditional Turkish bath house towels, Brooklinen's new Hammam towel is a must-have this summer. While these tasseled beauties might look like towels you’ve seen before, these are not your average Turkish towels. Brooklinen’s latest version combines the best of both worlds, with one side featuring a smooth Turkish cotton, while the other is covered in looped cotton terry for the extra absorbency you need at the pool or beach. Best of all, it comes in three exciting striped colorways: Rainbow Sherbert, Cool Mint, and Berry Striped.

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For a truly delicious treat, check out Brightland's latest launch, LUSH. The iconic olive oil and vinegar brand recently teamed up with Oishii, an indoor vertical strawberry farm, to create this delicious strawberry vinegar you'll be using all summer long. Whether it's with summer fruit, over soft-ripened cheese, as salad dressing, or as a unique addition to your next cocktail creation, you'll love finding ways to incorporate it into your summer. But be sure you pick up a bottle soon because it's only around for a limited time!

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Outdoor Fellow

We've been searching far and wide for a new go-to summer candle, and we just found it in this fun new scent: Say hello to Spicy Margarita! Outdoor Fellow's first collaboration candle, the brand partnered with New York drag artist DD Fuego for a candle that celebrates summer, Mexico, and the spicy margarita. With notes of lime, jalapeño, agave, and lemon, it's sure to brighten up your home with freshness and spice. 

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Bed Bath & Beyond

Earlier this summer, Bed Bath & Beyond launched Our Table, a collection of affordable everyday cookware that celebrates the beauty of simplicity in the kitchen. One of our favorite launches from the line was this stunning dinnerware set. This 16-piece set comes in the color "toast" and features a modern design that feels handmade (and more expensive) than it is. Each set includes dinner plates, salad plates, cereal bowls, and soup bowls for four place settings.

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Le Creuset

Le Creuset might be known for their top-of-the-line Dutch ovens, but it's their new mug launch that we can't stop talking about. The Destination Mug collection features an array of adorable mug designs with tributes to eight cities and states from all across the U.S., each adorned with iconic symbols from each locale. Each mug is made from premium stoneware to keep contents warm or cold and features a vibrant glaze that's easy to clean, dishwasher-safe, and resistant to wear and tear.