New Product: YOLO Outside
Now one of our favorite paints is available in an outdoor version. As before, the color selection is limited to only the most beautiful colors: in this case, 36, carefully tweaked for use outside by the artist founders of YOLO.
“We experimented with each hue by applying them on all the sides of a little outdoor structure , now called ‘the Color Shed,’ and observed how the colors changed throughout the course of the day,” explained Janie Lowe, co-founder of YOLO Colorhouse.
It’s not only the colors that are right on, but also the formula. Each ingredient was studied individually – one by one in labs – not only against performance standards, but also for their impact on human and environmental health. All ingredients were screened against green qualifiers. The end result is a clean and green paint formulated to contribute zero VOCs (volatile organic compounds) to the atmosphere. The 100 percent acrylic formulation is tough and weather resistant and outperforms leading premium, conventional paints in accelerated weather testing.
YOLO Colorhouse Outside exterior paint is available in three sheens – velvet flat, satin and semi-gloss. (MSRP $13.95 per quart and $41.95 per gallon.) Look for Outside in 100 percent recycled plastic quarts and gallons at select paint stores and environmental home centers nationwide. To purchase the complete Outside color palette or to find a retailer near you, visit www.yolocolorhouse.com.