For those of you who have been following the Take Back the Filter campaign -- and hoping that Brita would eventually start a recycling program for their filters here in the U.S. -- yesterday was a big day.
The company has announced that it will now recycle 100% of its filters. (Did you celebrate with an extra glass of filtered water?)
Can you guess what the filters are going to be recycled into?
Preserve will recycle 100% of the Brita filter through its Gimme 5 recycling and reuse program. Get it? Gimme 5 ...No. 5 polypropylene plastic...
Soon, you'll be able to drop your used filters off at select Whole Foods locations -- we're hearing January 2009 -- or drop them in the mail.
Here are all the details (PDF).