NEWS: Diesel Prepares to Launch Home Line

NEWS: Diesel Prepares to Launch Home Line

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Aaron Able
Jan 16, 2008

Denim brand Diesel announced that they were moving into the home decor and textile arena. According to WWD, the Milan-based company will launch textiles at the Milan Design Fair and are preparing to expand into furniture, lighting and accessories next year...

The line, called Successful Living from Diesel, is licensed through Zucchi and will be available at select Diesel and Zucchi stores in September, in addition to department stores and boutiques. Via: Racked.

It looks like Diesel could beat Zara Home to the U.S. As long as they steer clear of denim sofas, this should be an interesting addition to the marketplace. Thoughts?

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