James Franco Sells "The Idea Of Art" For $10k

James Franco Sells "The Idea Of Art" For $10k

Sarah Rae Smith
Jul 22, 2011

We've dedicated many posts in the past to acquiring artwork. It makes our homes beautiful, personal, and exciting places to live. But, what about buying art when there is no physical piece to bring home?

We thought it would be interesting to share the news that actor, James Franco has recently sold "the idea of art" for quite a hefty sum.

The long and the short of things is that Franco has recently started a Kickstarter for a project being called Mona. Essentially it's the idea of art which is being sold instead of a tangible piece you're able to hang in your home and keep on display. Fresh Air is the title of the "piece" that was sold for a shocking $10,000. In the mail came a card which read the following:

"A unique piece, only this one is for sale. The air you are purchasing is like buying an endless tank of oxygen. No matter where you are, you always have the ability to take a breath of the most delicious, clean-smelling air that the earth can produce. Every breath you take gives you endless peace and health. This artwork is something to carry with you if you own it. Because wherever you are, you can imagine yourself getting the most beautiful taste of air that is from the mountain tops or fields or from the ocean side; it is an endless supply."

Although I am in favor of selling what you can to make your way in life, this brings up a lot of questions about celebrity, money and the value of art and ideas. Can you blame someone for making a buck? Does it feel insulting to the artists whose work graces the walls in your home who produced that work for their craft and your patronage? Want to learn more? Check out the link below and share your feelings in the comments below.

• Read More: Woman pays $10,000 For 'Non-Visible' Work of Art from NPR

Image: Scificool

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