Hi everyone! I'm excited to be back in our studio this week for a feature that I've been waiting to share for the past few months. When I heard that my friends Bob and Cortney Novogratz would be launching an online boutique on Amazon, I was eager to check it out in person. Their team was kind enough to send over some of the pieces (including a blush sofa that could not match the blush walls of our new studio any more perfectly) and I'm excited to walk you all through it today.
The Novogratz design duo are no strangers to our readers — anyone who has seen 9 by Design on Bravo or Home by Novogratz on HGTV is well-acquainted with the bright colors and dynamic patterns that have come to define their brand. This new Amazon collection takes everything we know and love about the Novogratzes and makes it accessible — both in price and in shipping.
How It Works
The boutique is made up of about 150 pieces in total — some of them original Novogratz designs, others collaborations with other Amazon sellers to help flesh out the full collection. It ranges from rugs to beds to wall decor. Here's what we got to experience first hand:
- Novogratz Brittany Futon in Pink Linen. It arrived in one box and we put it together in under an hour. It folds flat, is longer than your typical futon, and has the charm and class of a mid-century sofa.
- Novogratz Lulu Collection ABC Shapes Area Rug. This is such a fun modern take on a classic children's alphabet rug — and it's edgy enough that it doesn't need to be relegated to the playroom.
- The Novogratz Virtues - Love Decorative Wall Art. The retro prints of the collection look great in a gallery wall or as stand-alone pieces.
- Novogratz x Globe Electric Jeannie Table Lamp. This white table lamp keeps it simple among all the bright colors of the collection, but the contemporary shape of the ceramic base still adds an extra edge.
The modern family! The intention behind Bob and Cortney's collection is to create the boutique experience for this exact audience. Being able to bring this high-end design to the masses — at an affordable price point and with Amazon's easy shipping — means that it's easy to bring the Novogratz style into your own home.
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