This Campaign Wants To Build A Map of NYC Using Photos Of Moms Taken Across the City

updated May 6, 2021
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In honor of Mother’s Day, May 9, the tech nonprofit Urban Archive is launching a campaign to put mothers at the forefront of New York City history. Their new crowdsourcing project “NY <3 Moms” is asking people to submit photographs of their mothers taken at locations across NYC to be added to a digital map of the five boroughs.

“Dig into your family archives and send us your favorite photo of your mom/material figure in NYC, along with a few lines about when and where the shot was taken,” Urban Archive asked via Instagram on April 25. “We’ll add your submission to Urban Archive’s map as a tribute!”

To submit a photo of your mom at a New York City landmark or establishment, simply message Urban Archive on social media or email your photo and caption to The company also asks that you provide an approximate date that your photo was taken alongside any other information you wish to provide about you mother and her New York experience.

Submissions will be accepted through May 9. The campaign will come to a close on Mother’s Day with a full story published to Urban Archive that spotlights all the “city moms” and their stories that were submitted. Your mother figure’s story will be added to the huge variety of other historic local stories Urban Archive has collected since starting up in 2016.

Head over to the NY <3 Moms webpage to see a few examples of what Urban Archives is looking for in submissions. Then the fun part of finding the perfect image of mom in New York City begins.