Jessica Tata
Jun 30, 2009

We were initially drawn to this book because of the imagery. Silhouettes are one of our major trend addictions, and this seemed to be a new play on the traditional silhouette. Upon further inspection, it turned out that there was as concept far more interesting at hand...

Iohanna Pani is an Industrial Design student at Bezalel Art and Design Institute, on the verge of graduating. She has created a self-published book (we found it at Issuu.com via Notcot) that "explores the reciprocal relationship between science and design and examines the impact of computerized technologies on design in the contemporary world."

The overall analysis of modern form and function, specifically as it has been affected and transformed with modern technology, is really intriguing. Pani then devotes a section of her book to an "object's essence," where she attempts to reveal the "morphological minimum" of an object. By overlaying semi-transparent silhouettes of different iterations of an object--a dog, teapot, chair or gun--she assesses the minimum necessary mass that object must embody.

Pani's investigation of the base form of objects, and her commentary on how technology has changed the way objects are designed reminds us of the biological and scientific influences on design. In a day and age where an object can be designed and the materials shaped to accommodate that design--not the other way around--it is important to remember where the basic formulas for objects originated from.

The result is a visually stunning study that we'd love to have in print form--posters, please?

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