Fashion magazines create such a distinct look with their photo spreads: white backgrounds, with artfully arranged pieces that fit a particular theme, each one numbered clearly, with a key at the bottom describing the item, its provenance, and its cost. You know them when you see them, and they're much more attractive to look at than the endless cascade of rectangles that you might see on a fashion-themed Pinterest board.
When I saw that other Apartment Therapy writers had thought to use this magazine style layout for posts, I got excited. The two “Get This Tech Look” posts paired tech with fashions from Uniqlo and J. Crew, respectively.
How could I do that myself, I wondered. Suddenly a memory surfaced, as if from a bygone era: a site devoted to letting budding fashionistas create their own fashion spreads, called Polyvore. I turned to Google, and learned that not only is Polyvore still around, it launched a new iPhone app that lets you create these layouts on the go. In fact, there are several high-quality web services now available for curating one’s own magazine-style fashion spreads populated with clothing and accessories.
Though it turns out that Apartment Therapy contributors are mostly using Photoshop to create their pretty collages, I was interested to find I could curate my own collections in a visually pleasing way without the repetitive eye-strain sometimes caused by Pinterest.
Polyvore: Polyvore’s style collage sharing network on Polylvore.com has been updated with all the social media trimmings you’d expect: “likes,” “follows,” and the ability share collages on Facebook, Twitter, Pinterest, Tumblr, etc. But its the recently-launched free iPhone app—and its ability to assemble fashion sets on the go—that caught my eye. I was able to easily add clothing and accessory items of all kind to my themed sets, but even more exciting to me was that Polylvore includes gadgets as accessories within its fashion database. I was able to style an entire living room with furniture and technology in one set, and match a particular shade of green for all the gadgets in another set, all from my phone. The app then told me the price of each piece I had selected, and showed me where I could buy it online.
(Images: Flickr user JLabMedia, licensed under Creative Commons, Rachel Rosmarin, Stylebook, Boutine)