Stylish Storage, Crazy Low Prices: Online Dollar Store Hollar Launches Private Label

If you’ve ever found yourself lost amidst the rows of The Container Store wondering why what essentially amounts to a simple box is so dang expensive, we’ve got great news. Hollar, the world’s first online-only dollar store, just launched their own private label home collection, and it’s chock full of inexpensive items to keep your life organized.

Brick-and-mortar dollar stores are doing quite well these days. In June 2016, both Dollar Tree’s and Dollar General’s stock prices hit all-time highs. Though, as Racked reports, none of them have robust online stores—or in some cases, any presence at all.

Hollar launched in November 2015 as the first-ever startup dollar store concept, and it’s taking advantage of the $50 billion “extreme deal” retail market. With low prices and the convenience factor, it’s not hard to believe that they’re attracting a million shoppers a month. According to a survey they conducted, 71 percent of millennials polled said they would rather never pay full price while shopping again than be able to sleep in at their leisure.

Even if you’d prefer the sleep, it’s tough to argue with prices this low—$2 to $5 for a majority of their 20,000 items—and you can snag them all without putting on pants to go to the store.

This week, Hollar announced their private label line of home goods, Just the Nest. Everything is in the $3 to $9 range, including closet organizers, storage boxes, office accessories, bath mats, and notebooks. Having personally stared at similar-looking bins at Marshall’s or Target for $10 or more, it’s refreshing to find that these are a mere $4. And as someone with a disastrously disorganized makeup bag, a $3 acrylic organizer is basically the holy grail.

The site also introduced exclusive lines of kitchen and baby products this week, with cute items like collapsible silicone measuring cups and superhero bibs attached to capes. Who says dinnertime can’t be cute?