The Kitchen & Cleaning Tool Brand I Always Go Back To

The Kitchen & Cleaning Tool Brand I Always Go Back To

Taryn Williford
Jul 24, 2017

In the era of fast fashion and mass manufacturing, we're getting used to the "well this is crap" moment, usually accompanied by exasperated sighs from wary shoppers. No doubt you know it well: It's the moment when you realize that thing you bought, well... it's crap. It broke after one use or, even worse, never really worked well enough to begin with.

But as they say, you have to experience the lows to truly appreciate the high moments in your life, and that's why I'm here to evangelize a brand I really, truly stand behind: OXO. (And according to the company website, it's pronounced "Ox-Oh," for the record.)

Why? Nobody from OXO is paying me to write this. I just have had a string of great experiences with their products. The first one was a mixing bowl—I bought it just because I liked the way it looked, but it impressed me. Then, on the back of that successful find, came a pastry brush and a pizza cutter. And another mixing bowl. And a pair of kitchen tongs. And then a scoop for the dog food. Buy after buy, the gear always stands up. I can't attribute it to good luck anymore—OXO just makes a good product.

They look great

I don't love looking into my kitchen drawer and seeing a rainbow of plastic colors more in line with a playroom than a cook's kitchen, so I appreciate that the OXO aesthetic subscribes to the same main color palette as a sharp tuxedo: Black and white.

They're well designed

Beyond the aesthetics, OXO products are designed with ergonomics in mind, adhering to a philosophy of "universal design," which means that lefties, righties, old people, young people, men, women, large hands and small hands will all find their gear comfortable to hold and to use. If you were to wander into the OXO headquarters in New York City, you'd spot their famous wall of gloves—lost gloves collected from the streets of NYC and around the world—which keeps the company's designers focused on their universal mission of tools that fit every hand.

(Image credit: OXO)

They hold up

Fact. The reason I'm writing this today is because I recently took on a decluttering of my kitchen and cleaning cabinets, getting rid of anything that was broken, rusted or no longer useful. You know what made the "keep it" cut, every time? The OXO gear I've been collecting for the better part of the last decade. I broke three crappy, rusty can openers before my OXO one came along, and it shows no signs of stopping (one Amazon review says their first OXO can opener lasted for 15 years, even with throwing it in the dishwasher "every chance I got").

They just work

When I need something for my home (most recently, it was a grout brush) I now just look to see if OXO makes one and buy it (spoiler: they do, and it's great). I haven't been disappointed yet. If you don't believe me, just check out some reviews online the next time you're shopping. OXO comes out on top, a lot. You'll find "#1 Best Seller" littered across the OXO Amazon listings. And they top the list on The Sweethome—one of our favorite consumer review sites because of how extensively the team researches before making a recommendation—for coffee makers, spiralizers, whisks, vegetable peelers, potato mashers, salad spinners, ice cube trays, shower caddies, dustpans and so much more.

Do you own any OXO products? We'd love to hear from you! Share your good and bad experiences in the comments. Because I haven't tried every OXO product under the sun, I'd especially be curious to know if anyone out there has an OXO find they wouldn't recommend.

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