H&M’s New Pantone Collab Has the Coolest & Most Colorful Finds (Starting at $10!)
You probably already know Pantone for its annual Color of the Year announcements, which set the tone for color trends across fashion, beauty, and interior design for the year (and beyond!). The brand’s next COTY likely won’t drop until December, but for now you can easily bring some of Pantone’s signature shades to your dinner table, thanks to their newest H&M Home collaboration.
As a continuation of the first Pantone x H&M collection in 2023, this second installment features two distinct, bright palettes: Zesty & Fresh and Spicy & Sweet. The former centers around a vibrant orange and red, while the latter pairs two citrus-inspired colorways, yellow and light green.
You’ll find these four hues splashed across porcelain plates, bowls, coasters, placemats, jars, and even candles — all of which combine H&M’s signature modern silhouettes with Pantone’s color expertise. And while the pieces are intended to perk up your everyday tabletop, they’d style just as well beyond the kitchen or dining room, too.
“The vitality of color is essential to the effect it has on our emotions, senses, and how easily it transforms our living spaces with just a lick of paint,” Evelina Kravaev-Söderberg, head of design & creative at H&M Home, said in a press release. “The new H&M Home [and] Pantone capsule collection continues to play with the notions of this, but this time circles around the kitchen table. For this second edition, we have explored the connection between food, taste, and color.”
Today, you can officially shop the full Pantone x H&M Home collection online and in select stores, starting at $9.99. I picked out a few favorite pieces below — all small enough to add a fresh (or zesty, spicy, or sweet!) pop of color to your space without feeling too in-your-face.
