Parallel Pulse's Live/Work Loft

Parallel Pulse's Live/Work Loft

Elizabeth Giorgi
Feb 25, 2014
(Image credit: Veronica Roth)

Name: Parallel Pulse (Veronica Mae McCracken and Faith Lord)
Location: Lowertown St. Paul, Minnesota
Size: 1,200 square feet
Years lived in: 1 year; Rented

Light and bright: two words often overused to describe a desirable design aesthetic, but so few actually achieve the look. In Veronica and Faith of Parallel Pulse's Live/Work space in Lowertown St. Paul, those words aren't just suitable adjectives — they're a feeling you just can't escape. And why would you ever want to?

(Image credit: Veronica Roth)

Parallel Pulse is a lust-worthy line of jewelry by McCracken and Lord, two designers with a love for natural aesthetics. Their collection is full of raw elements like pyrite and safeda crystal, and it's easy to see how their objects and their space inspire one another.

White can feel sterile, but thanks to lots of lush textures and interesting plant elements, the white here feels intentional and warm. The large wall of windows and original architectural elements help to keep the space fresh and interesting.

(Image credit: Veronica Roth)

Apartment Therapy Survey:

My Style: Scandinavian. Clean. Minimalistic. Alive.

Inspiration: Tree houses and greenhouses. Stone Cold Fox.

Favorite Element: Our wall of windows that keeps our 47 plants alive.

Biggest Challenge: Creating a studio area that stays organized, with enough space to store all of our design stuffs. We have loads of fabrics and materials for making our jewelry, and it can get rowdy in there. And keeping the bird seeds off the floor.

What Friends Say: They love the naturalness, the openness, and the creative atmosphere as much as we do. The high ceilings, proximity to the city, and modern design make it a perfect spot for nightlife, too. We’ve definitely thrown a few knockout parties. Also, "Can we live here?"

Biggest Embarrassment: Ha. Alright, so this past winter our fridge broke (of course the one time we actually stocked up grocery shopping). So naturally, to preserve our food, we rigged up an excellent system: hanging it out of the window onto the snow covered main street awnings... in a reusable grocery bag.

Proudest DIY: Dröm is my favorite piece of furniture that I’ve designed. I made it out of a giant slab of black walnut (cut straight from a tree in WI) and welded the wireframe steel base. And of course, all of our Parallel Pulse pieces are favorites. (See photos “dröm” and “studio-parallelpulse”.)

Biggest Indulgence: The Ivory sectional sofa from West Elm. Yum. Also, turns out, we live right above Black Sheep Pizza. Win.

Best Advice: Be a kid once in a while. Make a fort. Have a slumber party. Get a pet fish. And another fish. And a bird. And a baby dragon. (See photos: “neyupe,” “sitara”.) Keep your mind clear. Don't think too much, especially about what other people have to say. Get up and do what you are passionate about.

Dream Sources: Blu Dot, Tom Dixon, Ligne Roset, Zaha Hadid. Stone Cold Fox. Sally Mann. Austra.

(Image credit: Veronica Roth)

Resources of Note:


  • Macbook Pro (Veronica)
  • Macbook Air (Faith)


  • Veronica Mae originals: Black walnut end table “dröm”; Tiered stool “TER” (see photos)
  • West Elm Ivory Sectional
  • West Elm Ebony Credenza, Side table + Shelf
  • Black LUV SAC
  • Repurposed Mid-Century Modern chairs


  • PLAAAANTS! succulents, cactii, Braided tree, palms, hanging Pothos, blue agave, aloe - mini concrete planters by ConcreteGeometric (see photo “neyupe”)


  • Track + Lamps + Christmas Lights


  • Raw concrete, New Zealand sheep skin rug


  • Our own: veronica mae: charcoal nude portrait, + woodcut print (see entry-3.jpg)
  • Some ceramic pieces by our friends


  • Trunks, cuckoo clock, fans, cameras, books, violin, binoculars, radio (mostly from our grandparents - some from antiquing)
(Image credit: Veronica Roth)

Thanks, Veronica and Faith!

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