Watch! Passing Personal Culture at Pass the Baton

Watch! Passing Personal Culture at Pass the Baton

Landis Carey
Jul 1, 2011

The idea of passing "personal culture" along with vintage items isn't entirely new, but what I find fascinating about retail entrepreneur Masamichi Tohyamais is that he's repacking vintage AND "lost" items, giving them new life and adding to their value by highlighting the path they've been on since their creation. Instead of devaluing the objects, as telling such stories would have done even two years ago, it's individualizing them with history.

"Nestled in the heart of Tokyo's chic Omote Sando shopping district, Pass the Baton is a boutique that puts a new spin on old things. The shop, founded by the disarmingly stylish Masamichi Tohyama, is at its core a consignment store, but with a much more personal touch. Each item sold at Pass the Baton has a backstory – a brief history of the item written right alongside its price – so that customers can have a better understanding of the journey each individual item has traveled and, in turn, feel more connected to the past," writes The Etsy Blog.

Read the full post here.

(Video: The Etsy Blog)

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