PayPal's Viral Campaign Will Collect on Your IOUs

PayPal's Viral Campaign Will Collect on Your IOUs

Taryn Williford
Oct 15, 2008

It happens everyday: Susie bought Little John a hot dog when they left the bar at 3 a.m. because he didn't have any cash leftover for the vendors. Although Little John said, "I'll pay you back," he has never paid Suzy back. Not even to this day. It's an everyday occurance for most of us, but PayPal decided that the lives of money-loaners need help too, just like the kids in the adopt-a-kid-in-South-America commercials. In an aid to get younger people to use the service more and for users to get their money back from those scrounging buddies and loved ones they have created a funny campaign, sure to go viral, using the theme of charity to create a new use for their service.

Asking money back is often a pretty tough subject to bring up, but this UK PayPal campaign uses headlines like, "£10 means nothing to you, but it could mean the world to little John," at the top of funny, personalized emails to give indebted friends a gentle nudge (or kick!) in the right direction to give back their money. Through the campaign microsite, online posters are produced with the customer's photograph and a charity style headline.

Did we mention that we're collecting money to buy our editors the new MacBook donate to help fund schools around the country with the Donors Choose Challenge? As long as you're beginning to collect for old debts, we figure you might get back a few five'rs that you don't really miss, but they'd really help the kids. A list of causes that AT is turning their support to is here.

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