Pineapple-Sonoma

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(Image credit: Apartment Therapy)

Sweet fruit. In answer to a question we had in a post about the use of the pineapple as a symbol in Williams-Sonoma’s new furniture catalogue, we found more positive feedback on the pineapple than the furniture. While the furniture was thrashed as unoriginal and expensive, the pineapple was revealed as a European welcoming symbol starting with it’s first introduction by Columbus in 1493.

We love this stuff.

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(Image credit: Apartment Therapy)

Trotted out for guests like Lutefisk in Norway or Salmon in Japan, the pineapple graduated from truth to symbol, representing good cheer, graciousness and money. No wonder, Chuck Williams chose this for his catalogue. It fits aspirational spending. (Can we use the word “directional” here?) (Thanks to all commenters!) MGR

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