Preserve Toothbrushes' New Smarter Packaging

Preserve Toothbrushes' New Smarter Packaging

Michelle Chin
Oct 25, 2010

A lot past my 3 month mark, I desperately needed a new toothbrush. At first, I didn't see my favorite brand, Preserve, in its usual spot on the shelf. Then my eyes settled on the display...something's different. Is this new packaging? To my pleasant surprise, Preserve has taken their environmental commitment a step further… packaging their toothbrushes in a self-mailer for easier recycling. Yup, that's right! It comes in its own self-addressed stamped envelope. You remove the new toothbrush from the package, slip your old one in there, add a little bit of tape to seal it, and drop it in the mailbox. Pretty terrific. Especially since I'm on my umpteenth Preserve toothbrush and have yet to mail one back. I have them all stacked neatly on a shelf waiting to be bundled in an envelope and sent off. Preserve is personally doing me a huge favor by reducing my recycle-hoarding.

For those not familiar, Recycline (their parent company) has sold its Preserve toothbrushes with handles made out of 100% recycled plastic since 1997, including recycled Stonyfield Farm yogurt cups. The toothbrush and plastic travel case packaging has also always been recyclable.

They still offer a version in the travel case, but you really only need your first one to be packaged that way since the cases are very sturdy. Preserve even offers a toothbrush subscription for those of us who are apt to forget to change our brushes every 3 months.

From their press release on June 24th of this year, it states, "Preserve is even paying the return postage for the first 250,000 units sold." The one I purchased this week from my local Whole Foods is postage paid, so they're still out there.

Related posts:
Preserve Founder Eric Hudson Talks Sustainable Design
Greening Our Habits: Tom's of Maine Toothpaste
Recycline Preserve Plateware

(Image: Preserve)

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