New from Corelle

New from Corelle

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Heather Blaha
Oct 13, 2006

Watching Project Runway this week, we noticed a few different commercials thrown into the mix of the obviously clothing-centric ones (Levi's). We were surprised by the interest in

homewares and appliances, specifically Corelle and Kohler. In the Corelle ads, models take to the slick catwalk with various plates in hand. And when they slip and fall? Yup, the plates can survive the drop unscathed. Creative ad campaign aimed at us Runway fans, or a testament to the life and quality of Corelle (or both)?

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