Product Regress: Kleenex Hand Towels

Product Regress: Kleenex Hand Towels

Regina Yunghans
Feb 2, 2011

Oh, no. Just when we thought there was pretty widespread consensus that wasteful paper goods were less desirable than reusables (think paper plates vs. china, cloth napkins vs. paper, etc.), along comes a "new and improved" product that just produces more waste:

I'm talking about Kleenex Hand Towels, which boast "a clean, fresh towel every time". I just saw an ad for them and felt my heart sink. Do we really need disposable bathroom hand towels in our homes? The place where we share rooms and furnishings and - yes - hand towels with those we love? I have never cringed at sharing a reusable hand towel with my husband or son and find it hard to imagine a need for going disposable in this particular arena.

Do you, like me, see this new product as regress? Or is this something you've been waiting to see hit the market? Let us know why you love or hate the idea of disposable hand towels at home in the comments below.

Images: Kleenex

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