Pantone Announces Seasonal Schedule & New Color for Spring 2014!

Pantone Announces Seasonal Schedule & New Color for Spring 2014!

Jennifer Hunter
Apr 1, 2014
(Image credit: Pantone)

Radiant Orchid is out! Citing the increasingly over-saturated and competitive color market, and the buying public's thirst for new merchandise, Pantone announced a shift to a new quarterly schedule starting this year. The color authority will start choosing colors four times a year to correspond with each season. Are you as surprised as we were? Click to see what’s replacing Radiant Orchid this spring...

Meet Radiant Okra!

(Image credit: Carrie McBride)

Radiant Okra, the medium-intensity, yellow-tinged green, recalls all things spring: newly-awakening plant life, sunshine and beautiful brightness. We don't imagine it's a coincidence that the color's namesake vegetable is equally versatile — changing shade slightly as it goes from raw plant to cooked dish.

Pantone insists this change has nothing to do with the industry's lackluster response to 2014’s controversial Radiant Orchid. However, an anonymous member of the secret color board said, "Our job as color forecasters is to predict which palette is connecting with our consumers and Radiant Orchid, while a beautiful pick to usher in 2014, has served its purpose."

Expect designers and manufactures to scramble to bring this new color to life in your home this season. We've already spotted a few examples of Okra popping up, and we're loving the natural, garden-fresh palette:

Raw Okra:

Cooked Okra:

Stewed Okra with Tomato:


What do you think of this fresh new shade?

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